Some of you may be familiar with the Dove “Campaign for Real Beauty.” I became aware of it through their print and TV ads over the last few years featuring real women with real bodies smiling and (I think) happily thumbing their noses at the “ideal” ultra-thin supermodel type. We all know the type…we’re assaulted with it regularly by the magazine rack in every grocery store aisle in every supermarket in every city across America.
Little did I know all of the wonderful aspects of this Campaign! I think Dove is taking the issue of positive self esteem for women and girls to a new level in the advertising industry. There are links for Moms and mentors, information on “real beauty” workshops, short films about body image and self-esteem, and lots more.
Check out the powerful video at the link below. In the words of Kathy, my aunt/friend/sister in recovery who sent me the link: “This is a really powerful message. Especially if you have a daughter or ever were a daughter.” Right on!